Full colour printing
Full Colour Printing for high quality colour printing jobs by Loyalty Print.
Full colour printing is also referred to as process colour, 4 colour process or CMYK (which is short for Cyan, Magenta, Yellow and Black).
Full colour printing uses these four ink colours, in one pass on the printing press, to reproduce literally millions of different colours and shades.
Cyan, magenta, and yellow are the three main pigments used for full colour printing reproduction.
When these three colours are combined in printing, the result should be a reasonable reproduction of the original, but it is not. Due to limitations in the ink pigments, the darker colours are dirty and muddied.
To resolve this, a black separation is also created, which improves the shadow and contrast of the image and also for any black text. This then produces a high quality, high resolution full colour printed job.
There are 2 different ways that full colour printing can be achieved.
For shorter runs Digital Printing is the most cost effective way to print. For medium to longer print runs, full colour offset printing is the highest quality print and most economical printing method. Loyalty Print specialises in both digital and offset full colour printing at Australia’s most competitive prices – delivered nationally.
We are able to supply full colour business cards, flyers, postcards, with compliment slips, letterheads, brochures, booklets, note pads, invoice books presentation folders, plastic cards and much more.
The use of color in print can increase readership and information retention.
Studies in a major publication revealed that the use of color increased readership by 40% or more. A university study showed a 65% increase in the retention of material when full color was used instead of black and white.
Things to consider with your full colour Printing
Maybe you are looking to have professionally printed brochures for your business. Why struggle with your home printer and panic while you search for just the right kind of paper for your brochures in your local office supply store?
Lots of us think a lot about the design when we are looking at a full colour printing project however paper stock is also a key in getting the right product.
Loyalty Print can help you in all aspects of your full colour printing projects.
Contact Loyalty Print for a Quote
for your Full Colour Printing project
or Call 1300 703 403 today
Full Colour Printing
Promotional Fridge Magnets
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Fridge Magnets are not just something you buy to remember a holiday.Where do most of us go every day … for milk for a cuppa, a nice crisp piece of fruit, ice for a cold drink? Yes… that’s right …. our fridge. What better way to take advantage of our every day use of this common appliance found in most homes and businesses, than with … fridge magnets? |
7 ways fridge magnets can be used as a tool for your business –
- Promote
- Advertise
- Customise
- Brand
- Personalise
- Inform
- Show Goodwill
Increase sales …. help your customers and potential customers remember you with fridge magnets.
- Create an emergency service line or contact point for essential home or personal services easily found using a fridge magnet
- List key brands, services, products, events or dates using a fridge magnet
- Customise your design with a custom icon or graphic on your fridge magnet such as a service guarantee
- Promote your business branding and image by designing a stylish magnet and use fridge magnets to help your customers see that branding every time they pass the fridge
- Personalise the services available to your customers and provide your contact details on your fridge magnets.
- Inform your customers about their communities using fridge magnets.
- Show goodwill through providing a notebook for shopping lists, etc or emergency phone numbers and a current calendar.
When you consider the life, frequency of exposure and position in the home when they are displayed, fridge magnets can be one of the most cost-effective forms of advertising.
7 advantages of using fridge magnets
Easy to distribute: use direct mail, letterbox drop or simply hand out in your business on a flyer or as a business card.
Easy to display: fridge magnets are in readily in view on filing cabinets or fridges or any display areas where they will stick.
Easy to promote your brand: Fridge magnets can come in many different shapes and sizes.
Easy to see: Enhance your image with corporate colours or black and white design.
Easy to identify: They are individual mini-advertising campaigns designed to be just the right shape &/or colour to show off just who you are and what you do.
Easy to remember styles: Your fridge magnets can be designed in custom or standard shapes including DL, business card or shaped like a house or car.
Easy to see the value: Fridge magnets can display your contact details and those helpful in the local community.
Why not use fridge magnets to keep your business in view?
Contact Loyalty Print for a Quote
for your next Fridge Magnet campaign
or Call 1300 703 403 today
Fridge Magnets
Printed custom mailers
Printing Custom Mailers for your business and customers is easy with Loyalty Print.
In todays digital world custom mailers may seem a little out of place however as the letterbox is now less frequently used, a personalised and carefully targetted direct mail campaign can now have even more impact.
Custom Mailers come in a variety of shapes and sizes from postcards, brochures to more complex booklets and 3 dimensional die cut material.
The most important feature of custom mailers is to craft a great offer to engage the reader.
Creating the Custom Mailers Offer
If you look around and do some research you will have noticed that people love coupons so if you can add a stylish coupon to your custom mailers then this is a great way to get new customers. Take note of what the DM market leaders like Dominos Pizza, American Express, Optus and Virgin are doing – they spend millions on researching what works best.
For years shopping centers etc have been adding coupons on the back of receipts, online companies like Groupon have risen to huge success highlighting how much the general public love coupons.
Choose your format for you Custom Mailers
Pat Friesen suggests that a 3:33 rule applies to the success or failure of your custom mailers and Direct Mail efforts.
3 Seconds That’s how long it takes for your customer to decide whether or not to trash your custom mailers
30 Seconds That’s how long your customer scans your custom mailers before deciding to trash it
3 Minutes And that’s how long your customer spends reading your direct mailers if it gets past the first two stages
Your customer will receive many custom mailers each day so it is important to try to be different.
How many A4 leaflets, A5 booklets and 1/3A4 pamphlets do you think your customer has seen in his lifetime? Hundreds? Thousands?
So why would you think that such a mailer would create sufficient interest to pass the 30 second rule?
Once the custom mailers are received, the actual mailer should be designed to demand enough attention to keep their interest. A simple clear high impact message is often the most effective. The big DM companies will always include a call to action by which they can get the prospect to take action and by which they can also measure the effectiveness of each DM campaign.
If a leaflet does somehow manage to get to the third stage can you imagine that your customer would spend a whole 3 minutes reading it?
Loyalty Print can help connect you with a designer that can develop a winning mailer for your DM campaign.
Contact Loyalty Print for a Quote
for your next Custom Mailers Campaign
or Call 1300 703 403
Australia Wide Custom Direct Mailers
Business Cards
For a long time people have been using Business Cards and we all have a lot of them in drawers, lying around on our desk or if you are very organized, in a Business Card holder.
There are a few reasons why people may take your business card:
1. To be polite
2. Because they genuinely want to get back to you
3. They want to add your name and address or email to their database
4. They collect business cards
Keys to Get Your Business Cards To Stand Out From The Crowd
Your business card may be the first introduction a customer has with you or your company. It is an opportunity to make an impact and give your business a professional and credable impression at first contact. It is an opportunity to show your customer or colleague that you represent quality and your business card should reflect the colour, brand and image of your company.
Creating business cards with flare will definitely get your name and business noticed and here are some ideas we have seen and can produce for you.
Business Cards are the foundation of networking your business and should provide all the relevant information to allow people to get in touch with you. Information like telephone numbers, email and website plus any other contact information.
Slimline Business cards are different and can give an upmarket look to a card. These are usually approx 40mm x 90mm rather than 55 x 90mm.
Rounded corners or even one rounded corner on your business cards is a simple way of being different and using design to stand out with your card. Using rounded corners can also allow you to use the business card size for other types of jobs like a pocket sized reference card, checklist, loyalty card and the like.
2 Sided Print on your business cards can make a card stand out and can cost close to the same as a 1 sided print. Even if the back of you card is just a solid colour from your logo, promotes your website, a QR Code on the back of your business card is also a fantastic talking piece and can offer a wealth of information about your products and business, these can add style and impact to your cards.
Matt Celloglaze on your business card is one of the most premium finishes you can have. It gives you a premium finish and feel to the card which will definitely score it in the premium category – matt cello is more expensive but often worth the cost as a business card may be all your customer takes with them to remember you.
Spot UV and PMS silver are two finishes that will also take your card to the premium side and are easily added to your business card design. Loyalty Print can offer competitive pricing on premium finishes using specialist trade suppliers that are set-up to run these types of cards as a standard product. Meaning a premium design and finish on your business card need not cost you the earth.
Business Card Design plays a very important role in a business card as it does in any print product. A professionally designed card that is clean, high resolution and well presented, can often be all you need to look impressive. Loyalty Print can help with your business card design using any of the finishes discussed in this blog.
Other custom finishes are embossing, double business cards which fold down to a standard size, spot colour business cards and Loyalty Print can now offer Crystal Varnish on business cards which is a new super premium finish that will definitely stand out from the crowd at a very affordable price.
So as you can see the humble business cards can be used for lead capture and many other business options rather than just being a plain white card with just contact name and details.
Of course if you want that type of card we can do it too.